Action for Brain Injury Week – On a Good Day
19 May - 25 May
ABI Week provides an annual platform on which Headway can raise awareness of brain injury and the work it does to support those affected.
Each year, Headway UK launches a new campaign during ABI Week, encouraging and supporting the Headway network to participate.
In 2025, ABI Week will be between the 19th – 25th May with Hats for Headway Day taking place on Friday 16th May 2025.
Campaign Name: On a good day
On a good day will be a campaign that highlights the hidden, fluctuating and unpredictable nature of brain injury.
The campaign will highlight the gap between capabilities on a good day versus a bad day – showcasing how simple tasks can be achievable one day but impossible the next, it aims to foster understanding and empathy for those navigating the often-invisible struggles of brain injury.
Further details to follow