Action for Brain Injury Week – On a Good Day
19 May - 25 May
ABI Week provides an annual platform on which Headway can raise awareness of brain injury and the work it does to support those affected.
Each year, Headway UK launches a new campaign during ABI Week, encouraging and supporting the Headway network to participate.
In 2025, ABI Week will be between the 19th – 25th May with Hats for Headway Day taking place on Friday 16th May 2025.
Campaign Name: On a good day
On a good day will be a campaign that highlights the hidden, fluctuating and unpredictable nature of brain injury.
The campaign will highlight the gap between capabilities on a good day versus a bad day – showcasing how simple tasks can be achievable one day but impossible the next, it aims to foster understanding and empathy for those navigating the often-invisible struggles of brain injury.
As part of the campaign Headway UK are hoping to feature images and statements from brain injury survivors. The idea is that participants are invited to share selfie images of themselves on a good day (where they are feeling well) and also on a not so good day (where their brain injury symptoms are having a huge impact). Those chosen will be posted to Headway’s website and social media feeds during ABI week.
The images can be taken in selfie mode using a mobile phone, or be taken by a family member, friend or carer. The selfie should be accompanied by ‘good day / bad day’ statements to help highlight how brain injury symptoms can fluctuate. The statements will be structured as follows:
On a good day I… (insert how you feel, tasks you can do / how life feels. It can be about the physical or emotional / cognitive sides of brain injury)
On a bad day I… (insert how you feel, tasks you can do / how life feels. It can be about the physical or emotional / cognitive sides of brain injury)
Any Headway North Cumbria member who feels that they wish to take part in this campaign should discuss it with Natalie Simpson who will co-ordinate submissions on behalf of the branch members. Please share your good day/bad day selfies with her and discuss what you wish to have included in the statement. A consent form permitting Headway UK to use the images and statements for up to five years will also be required. Good day/bad day images and statements need to be submitted to Headway UK by 7 March 2025.